POINT OF SALE
The best customer you have is the one in the store. That's where 60-70% of the buying decision-making is made. Retail display that combines superior product with attention-getting packaging and signage, readily available information, cohesive arrangement, and functional presentation has been proven to increase sales.
World Class Package for World Class Product
Horticultural pioneer and legend, Raymond Evison, utilizes colorful pot wrap and die cut hang tag for his premium North American clematis program. Maximizing space for consumer education, pot wrap details growing and care information on the reverse side.
The Fuller Brand Story
2x3 rigid signs add value and information to the tag and container for Raymond Evison Clematis. The series covers applications, featured collections, what’s new, and planting and care. Presented with beautiful imagery and consistent brand standard which reinforces the quality product.
Paradise in the Garden
Overdevest’s Plant a Little Paradise™ tagline beckons the key to the good life grown in the garden. Colors combine with encouraging copy to point the shopper to the plant categories. The Love sign lets the customer know what the experts like.
Queen of the Queendom
Combining the benefits of pollinators and natives, this program buzzes with plant tags, bench wrap, large and small format signage, and consumer literature. The friendly bee personifies the fun, joy, and confidence gardeners experience with the ever-growing popularity of this category of plants.
Classy Presentation for the Garden Classic
Branded container and large tag convey the stately nature of the NewGen Boxwood collection. 1, 2, and 3-gallon pot options and mandatory tags tell the NewGen story with consistency and coordination- key elements for brand building.
Signage Supports the Selling
Moving the brand message beyond the actual product, the NewGen Boxwood sign program gives retailers silent sales tools that can close the deal at point of sale. A series of 2’x3’ rigid signs go the extra mile to inform and persuade about the program and offerings.
Bigger Than Life Signage
Novalis was the pioneer producer of new billboard size printing processes for retail in the green industry. Advanced printing technology offer unlimited scale and new substrates like the mesh material used over shade houses at DeWayne's Home and Garden Store.
Welcome Signage on Steroids
Customers entering this large landscape supply operation are greeted by a giant wall of color and featured plants with durable digital banners installed on greenhouse endcaps. Each panel a whopping 27’ wide and 16’ tall. Designed for impact from afar and immersion from close up.
Essentials for Beautiful Gardens
Parsons Nursery’s house brand offers a complete line from annuals to trees for beautiful landscapes. Color-coded hang tags with bold graphics make it easy for shoppers to select their category. Matching stake tags were designed for quart and smaller containers.
Premium Display for Premium Product
Perennial producer, Perennials Farms, combines high color 1-gallon pot wrap with large format hang tag, for maximum retail impact for their select program of premium perennials.
The IT Factor of Gardening
Retailers and growers are searching for what it is that motivates consumers to garden. Dothan Nurseries’ IT campaign encourages gardeners to dive in and reap the bounty of discovery, family, and joy. Dothan is the seed that starts IT all. The mantras became the basis for a host of Spring messages on platforms from banners to direct mail to bench cards.
Spokesmen Take A Walk On The Colorful Side
‘Tommy’ Treadwell and industry legend, Dr. Allan Armitage, trumpet The Perennial Farm’s popular program of groundcover plants, displayed in mosaic fashion on a 6ft vinyl banner. Eye-catching from a distance with its colorful patchwork and informative at close range with labels for every variety, this POP works far and near.
Ahead of the Curve
The first-ever high quality 4-color printing on a plant container from the early 2000’s. IML (In Mold Labeling) was a process so far ahead of its time, time only caught up in recent years. These prototypes were never put into mass production and represent a level of container imaging that is the pinnacle in the horticulture industry today.
The Center Of Ideas
This 40'x45' retail space was established as a research and development project for new merchandising ideas. Bench arrangements, sign prototypes, and product placement were set and cataloged for retailer education. Everything shown found its way to the real marketplace.
Local Grown Color Goes Statewide
NC Select™ was introduced by the North Carolina Commercial Flower Growers Association to trumpet the value of plants trialed, grown, and sold in the ‘backyards’ of North Carolina gardeners. Unifying stake tags for any container, prominent POP signage, and colorful bench wrap give participating garden centers branded backdrops for premium plant material.