PACKAGING
The packaging revolution at garden retail has swept through the green industry. Black containers and generic tags are long gone. Consumers want brand- in colorful, informative, and convenient presentation. Successful packaging, be it green product or otherwise, has proven retail impact. The connective message is vital but it also requires understanding of the possibilities and limits of the manufacturing process.
Premium Display For Premium Product
Perennial producer, Perennials Farms, combines high color 1-gallon pot wrap with large format hang tag, for maximum retail impact for their select program of premier perennials.
Hybrid Plant Program Employs Coordinated Tag And Pot Wrap
Horticultural pioneer and legend, Raymond Evison, utilizes colorful pot wrap and die cut hang tag for his premium North American clematis program. Maximizing space for consumer education, pot wrap details growing and care information on the reverse side.
Local Grown Color Goes Statewide
NC Select™ was introduced by the North Carolina Commercial Flower Growers Association to trumpet the value of plants trialed, grown, and sold in the ‘backyards’ of North Carolina gardeners. Unifying stake tags for any container, prominent POP signage, and colorful bench wrap give participating garden centers branded backdrops for premium plant material.
Ahead Of The Curve
The first-ever high quality 4-color printing on a plant container from the early 2000’s. IML (In Mold Labeling) was a process so far ahead of its time, time only caught up in the last couple of years. These prototypes were never put into mass production and represent a level of container imaging that is the pinnacle in the horticulture industry today.