ONLINE
Electronic communication - the staple in constant stream. Opportunities for real-time messaging make digital marketing communications a necessity, be it web site, social media, e-news, video, direct messaging, advertising, resource, or survey. I develop editorial and visual content for online marketing, taking advantage of the array of electronic media to find the perfect fit and distribution for all types of products and services.
Selling Tradition, Quality, and Brand
For two generations, Parsons Nursery has grown the highest quality in plants from annuals to trees, building the trust that is the essence of brand. Their product line features the industry’s premier brands alongside their own Garden Essence program. The site tells the story with beautiful on-site imagery and copy that details the three pillars of their success.
Reaching Out to the World
Young plant producer, Oglesby Plants International, has sold highest quality ornamentals around the world since 1947. Pioneers in propagation and breeders of exotic tropicals and foliage, Oglesby stays on the cutting edge of horticulture. The website reflects their mission and quality in stunning high-key fashion.
The Evolution of the Revolution
Saunders Genetics goes full circle from humble beginnings more than 75 years prior to the brand introduction of NewGen® Boxwood, a world-class advancement in breeding, disease resistance, and beauty. The comprehensive site goes beyond variety description to include content on boxwood care, research, and news. On the selling side, downloadable marketing materials support retail sales for customers.
Invitation for a New Hip Product
As part of the market introduction of the HipClip™, HIP Labels invites attendees of the Farwest Show, to see the plant stake in application in the New Varieties Showcase. HIP customers attending the Show received this e-blast multiple times leading up and during the premier industry event.
Perennials & Tropics- Hot Topics
In an email campaign, Oglesby Plants invites trade show attendees to their booth to see live samples of six premier tropicals and perennials. Respective plant images are displayed as animated GIFs for visual interest and clickable for detailed information.
One Company/ Three Audiences
Liner producer, Pleasant View Gardens, sells the same products to three distinct audiences. Each has its respective need which required an e-news program that spoke the language of each buying group - brokers, growers, and retailers - while maintaining coordination of PVG’s over-arching brand message.
Website Tells Farm to Table Story Chapter and Verse
Footprints™ Edibles consumer site speaks to a new generation of gardeners with an engaging menu of how-to content including scores of videos delivered by the nursery grower expert and by celebrity chef, Jonathan Bardzik. Creating a wholesome and fresh look organized around the Farm to Garden to Table story whets the viewer’s appetite for the program’s natural goodness.
Let It Roll
As part of the marketplace introduction of roll tag producer, Stover Thermal Tags & Labels, a year-long email campaign was synchronized with print/digital advertising and PR. Dense content included sales incentives, live interviews and technical advice from the principals, and links to key website pages.